Flipkart is one of the top 3 ecommerce companies of india. The ecommerce giants cited making big investments in creating warehousing and logistics networks. Now, it comprises a wide range of product categories such as. Flipkart can take advantage of its brand value and work better with its consumer base. Apr 23, 2017 sucess story of flipkart strategy of flipkart flipkart stories from 2007 to 2016 challenge faced business model of flipkart order life cycle of flipkart logist slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. An insight into business model of flipkart indias e. The bansal brothers were able to successfully design a business module based on their experience and expertise. The company operates a business model with three primary units that in 2018 comprise walmart u. It offers various products on online like books, mobile phones, digital cameras, laptops, watche. It wasnt clear though how it was supposed to make money. Flipkart, started by a team of 2 is currently 20000 people strong and has 26 million registered users clocking over 8 million daily visits. An overview the electronic commerce, or ecommerce, marketplace continues to grow, as more consumers prefer the convenience of purchasing goods online.
History of flipkart flipkart was founded in 2007 by sachin bansal and binny bansal, both alumni of the indian institute of technology delhi. This clearly indicates that the fate of the country lies in the hands of its youth. Well, let me talk about the homegrown, indian, ecommerce site flipkart, also considered as the amazon of india. Flipkart is one of the top 3 unicorns from india in the online selling space. A case study on supply chain management by flipkart by neetu. If the flipkart strategies in future are not able to maintain the quality in logistics, it can prove to be fatal for the company. In a scientific view, flipkart is known for an ecommerce marketplace, b2c shopping portal for indian customers ordering the goods to deliver in india. We are in the constant process of attracting top notch talent from various online and offline channels. Comparison have been done considering ecommerce challenges, their business model, funding, revenue generation, growth, survival strategies, shoppers online shopping experience. Business model analysis for online social shopping companies.
Founded by sachin bansal and binny bansal, the business model of flipkart initially channelized revenues through book sales. Flipkart strategic business management free download as powerpoint presentation. The 11 most popular online business models 2019 empire. Here flipkart business model and revenue model is discussed in detail. Shopper saves more by availing free deliveries on orders that exceed the value. It provides a variety of shopping opportunities to the indian customers and provides an opportunity to the sellers to sell their products under the various categories through this online portal. Flipkart private limited, dba flipkart is an indian ecommerce company based in bengaluru, india. What is the exact business model of flipkart, amazon and.
That something was the very business model that had made amazon an internet powerhouse in the u. An insight into business model of flipkart indias ecommerce giant. The research framework is adapted from osterwalders business model framework. Flipkart download and upload project reports related to. Flipkart envisioned to become indias number one online book store before launching.
Today, were present across various categories including movies, music, games, mobiles, cameras, computers, healthcare and personal products, home appliances and electronics, stationery, perfumes, toys, apparels, shoes and still counting. Flipkart, which has redefined shopping in india, works on a b2c business to consumer model. Pdf case study of an emerging giant in the online world. The company started with an inventory based model, but it was in 20 that it moved to a market place model, which is how even operates. Here is the marketing strategy of flipkart analysing its bcg, swot, competitive analysis.
Business model of flipkart how flipkart makes money. Founded in the year 2007, flipkart is an ecommerce giant that commands close to an impressive 40% of the market share in the indian ecommerce industry. Flipkart ecommerce company was first idealized by sachin and binny bansal in 2007. Flipkart is a company founded in the year 2007 by sachin bansal and binny bansal. Here is a comprehensive analysis of the ecommerce giant flipkarts business model for the aspiring entrepreneurs. Flipkart strategic business management retail e commerce. Because of cut throughout competition flipkart faces losses many times. Binny bansal, cofounder and ceo, flipkart said, at flipkart, we have come a long way in our eight year journey. It is an online ecommerce platform wherein the customers can. Researcher can identify different factors on which the sustainability and growth of the business is dependent on. Flipkart believes that talent is the cornerstone of its success.
The company in the later half of last decade got funded and. The business model of flipkart is a b2c model that is business to consumer model. What has flipkart got that makes its model so robust. The online platform of the flipkart is a b2c buyer to consumer model which provides ample shopping opportunities to the indian consumers in an effective manner. It is the second most preferred websites by the people who look for shopping online in india.
It created surprise for few and depressed many customers. The announcement means a change in the way flipkart does business. Under this model flipkart plans to operate as a marketplace and aims to earn its revenue from advertising and various other services such as. The milestone years are plotted like a rising line graph with geotag icons. Youtube business model how does youtube make money. Marketing management created 4 years ago updated 4 years ago by krunal dhabhi 0 comments, 1861 views the indian ecommerce market was worth 75,000 crore, in 20, according to a joint report by kpmg. How flipkart and amazon makes money ecommerce business. Flipkart business model free download as powerpoint presentation. Dec 02, 2015 flipkart believes that indian market resembles closely to that of china instead of the us and also due to the success of alibabas ipo they changed the strategy to advertisingdriven revenue model. Add your info below to have the pdf sent to your inbox. He says, mobile gives you 10 times data as compared to desktop. It was founded by sachin bansal and binny bansal in 2007. Amazon and flipkart have reportedly explained to the government that they incur losses in their indian operations due to investments into developing the business, rather than on predatory discounting as alleged by cait. Jul 20, 2016 1 2 free articles left remaining register for more.
Fact behind formation o f amazon in india was its huge number o f headcounts i. How flipkart works and how to start a flipkart like. Among the top three unicorns in india, flipkart is one of them. Apr 01, 2017 all the three major ecommerce websites. As a popular online marketplace, flipkart also allows the various sellers from across the country to sell their products under different categories on the. It can be referred to as one of the most successful startups of india. Flipkart samarth is an initiative to use business as a lever to empower certain sections of the society that are less privileged where it can make a difference in peoples lives. It will no longer have an inventory of its own, rather whereas the shipping and delivery of the products will be done by flipkart. Flipkart s technology has enabled them to deliver 5 million shipments per month. Amazon, launched by president and ceo jeff bezos in 1994 just outside of seattle, washington, is a global ecommerce giant. Flipkart shifts to the amazons marketplace model inc42 media.
Founded in 2007 by sachin bansal and binny bansal, flipkart is an ecommerce. With a marketplace model, flipkart will no longer have an inventory of its own, rather buyers can deal with sellers directly and. Due to international competitor such as, flipkart has to change its strategy according to the competition. Flipkart has anyhow created a brand value which is at the last most important for indian consumers. The flipkart story, which started with selling books in 2007, comes to an abrupt end in 2016. Flipkart was initially an online book selling website just like the way amazon started in usa.
While flipkart strives to maintain a foolproof hiring process, there is always an avenue for fraudsters to leverage the brand name to scam job seekers for money. Top 9 amazon competitors and why they are successful 2020. Else if paying online the payment gateways are used by flipkart to purchase the product. Marketing strategy of flipkart flipkart strategic analysis.
Find flipkart business plan latest news, updates, news articles and more information on flipkart business plan from business insider india. Jul 11, 2016 the deal between flipkart and airtel zero has been one of the factors that have started leading to huge profits due to the free app support. Home flipkart business model flipkart business model. Jun 30, 2014 flipkart went live in 2007 with the objective of making books easily available to anyone who had internet access. The analysis of the business model of flipkart or how does flipkart make money is of the authors himself, neither the company flipkart or its affiliates have confirmed the same to the author and the descriptions, stats, facts and figures are either obtained through secondary web research or interrogation of the users sellers. It offers various products on online like books, mobile phones, digital cameras, laptops, watches etc. The business model canvas 9 steps to creating a successful business model startup tips duration. An attempt has been made to critically examine various corporate and business level strategies of two big etailers and those are flipkart and amazon. This case aims at examining the business model of flipkart which has specially been designed keeping the youth in mind. Flipkart may begin charging or may as of now be charging a posting expense for the venders to have the capacity to offer on its stage, which in the end indicates the aggregate income of the organization. Flipkart started off with a directtoconsumer model selling books and some other products, before turning to a marketplace model which connect sellers and buyers and expanding its catalogue.
Even though the company is steadily moving towards the subscriptionbased business model, it still remains a secondary revenue source. If you do not have a business model, you might not have a business. Amazon is a courier company of its inhouse retailer, cloudtail retail. Objevtives completely hassle free shopping experience with best prices in. Start your business with flipkart seller learning portal. Flipkart is an online shopping destination for india founded in 2007 by sachin bansal and binny bansal. Additionally the accommodation charge charged to clients for blessing wrapping. Flipkart business plan latest news, articles on flipkart.
Download a pdf version for easier offline reading and sharing with coworkers. Flipkart is a managed marketplace via its inhouse retailer, ws retail. Every process is made sure that it is hassle ad bug free by flipkart. Nov 09, 2015 the business model canvas 9 steps to creating a successful business model startup tips duration. They have acquired companies like myntra, jabong, appiterate, letsbuy, mine360, weread and the latest one being upibased payments startup phonepe. It is an ecommerce company that made online shopping popular in india. Jan 23, 2014 well, let me talk about the homegrown, indian, ecommerce site flipkart, also considered as the amazon of india. Flipkarts more than 50% revenue comes from mobile, and mobile has been at the core of sachins plan right from the beginning. Business model of flipkart how does flipkart make money. While flipkart strives to maintain a foolproof hiring process, there is always an avenue for fraudsters to. The case traces the evolution of flipkart as a startup and explores the context of acquisition by walmart as well as the strategic fit between the two firms. Mar 11, 2016 flipkart was initially an online book selling website just like the way amazon started in usa.
The walmart business model in a nutshell fourweekmba. This ecommerce business model turns out to be profitable as you make use of the infrastructure already set up by the outsourcing company. Amazon and flipkart explain business models to govt. Youtube advertising revenue in the usa from 20152018. Pdf indian online retail ecosystem a study on flipkart deal. A link to download the pdf will arrive in your inbox shortly.
Flipkart started as a book selling website, but later went on to operate as a complete online retail site. The case is set around the acquisition of majority shares of flipkart by walmart. It is the largest internetbased retailer in the united states and the world by total sales and market capitalization started as an online bookstore, later diversifying to sell dvds, blurays, cds, video downloadsstreaming, mp3. Dec 15, 2017 this business model allows you to outsource the manufacturing but at the same time put your name as a manufacturer on the label of the product. Explore more on flipkart business plan at business. Flipkart style icon model for flipkart talenthouse business. This business model allows you to outsource the manufacturing but at the same time put your name as a manufacturer on the label of the product. Pdf us retail giant walmart acquisition of 77% controlling stake in flipkart in may 2018 has set a new chapter in the indian. Business model of flipkart website how does flipkart work. Flipkart business model how does flipkart make money. The sale can occur through multiple channels as given below. To study the business model and acquisition strategies of walmart and flipkart. Flipkart is an ecommerce portal, b2c shopping portal, for indian customers or atthemoment.
In fact, a business model is what helps companies capture value in the longrun. May 29, 2019 flipkart is one of the top 3 ecommerce companies of india. Flipkart went live in 2007 with the objective of making books easily available to anyone who had internet access. Business model of flipkart from listing and convenience fee. This case study is based on the customer reactions towards the promotional. Flipkart has announced big billion day deal in the year 2014. Business plan of flipkart flipkart is like the story of stay hungry and stay foolish rashmi bansal. Flipkart believes that business is for everyone and it has the potential to change lives. Accroding to comscore and amazon claims, flipkart lost its number one posit. Business strategy and business model march 10, 2017 news desk 0. Flipkart believes that indian market resembles closely to that of china instead of the us and also due to the success of alibabas ipo they changed the strategy to advertisingdriven revenue model. Flipkart shifts to the amazons marketplace model inc42. The deal between flipkart and airtel zero has been one of the factors that have started leading to huge profits due to the free app support.